Mad Activism
built into everything.
Our for purpose social enterprise is built to support and resource the Mad Pride movement by actively representing Mad activism and providing a strong support network for a community often marginalised and discriminated against. Our brand provides our movement with a sense of identity and community.
We believe in celebrating human diversity, resisting psychiatry’s harms and violence, through dignity, human rights, empowerment, inclusivity, and disability justice values.
We understand the power of storytelling and encourage individuals to share their truth and voice because real change and connection come from genuine expression.
Our commitment is to amplify Mad voices, break down stigma and discrimination, and build a community where everyone feels seen, heard, and valued as Mad people and allies.
Mad
The term Mad is reclaimed by people with lived experience of madness, psychiatric diagnoses, psychosocial disability, or other non-normative ways of thinking and being.
Instead of seeing “madness” as an insult or pathology, the Mad community reclaims it as a positive, powerful identity — one that holds creativity, knowledge, and resistance.
Mad Pride
Mad Pride is a social movement that celebrates Mad identity, challenges stigma, and insists that Mad people have the right to self-definition and to be visible.
Like Pride movements in other communities, it transforms an experience often marginalised into a source of solidarity, strength, and joy.
The International Mad Movement
The international Mad movement brings together psychiatric survivors, trauma survivors, ex-patients, refusers, and people identifying with psychosocial disability (c/s/x/m/p) across the globe.
It works to challenge medicalised and colonial approaches to mental health, advance human rights (especially through the UN Convention on the Rights of Persons with Disabilities), and build solidarity across Global North and South contexts.
The movement is diverse, culturally specific, and continues to grow as a global force for justice, dignity, and systemic change.
Why a Fashion Brand?
Mad Collective was created to give the Mad movement a visible, everyday platform. Fashion is both identity and politics — what we wear sends a message.
By creating clothing and merchandise with Mad-affirming designs, we resource our community financially, amplify our visibility, and provide ways for people to proudly identify with the Mad movement.
Instead of being hidden or stigmatised, “Mad” becomes a word we wear openly, collectively, and defiantly.